Simione Tuvuki 
New Era Café has grown from strength to strength since its inception in 2020, soaring alongside established chains of restaurants in Labasa Town.
The brainchild of a Fijian couple who were expatriates in the United Kingdom, it has transformed from a medium-scale to a large-scale eatery in a span of three years.
Owner Siteri Turaganivalu says the success has been attributed to their desire to offer new styles and types of food in a state-of-the-art eatery.
“It is modern time and there are people who want to eat new food in a modern environment … like we have it right now. I am not a competitor, but I am a good inventor. I always come up with something new. I do not want to do the same thing as other restaurants; that motivates me to have what I have today.”
Owner Siteri Turaganivalu
Turaganivalu says they have expanded their business to meet the demand from customers and keep up with the trend in the ever-evolving food industry.
She advises men and women who aspire to venture into a business that the road to success should be paved by humility—to start small and go big.
The New Era Café chain of restaurants is an investment of $80,000.
It has provided employment to 14 people in the Friendly North.
The business plans to expand its reach in other parts of the country.
