Mosese Raqio 
Women dominate Fiji’s markets, driving local economies and shaping community life.
This, according to Minister for Women, Children and Social Protection Sashi Kiran.
Speaking at the Markets for Change Forum, Kiran notes women vendors are already changing the game through entrepreneurship and leadership.
She acknowledged UN Women and UNDP for upgrading market facilities and strengthening vendor associations, which has boosted confidence, improved safety and expanded economic opportunities.
“Studies have consistently shown that women make up 80-85% of market vendors. And around half of these women are vendors. Whether they are farmers, planters, they harvest, they transport and sell, they produce themselves or they purchase and resell.”
Kiran points out that women vendors also play key community roles, often supporting customers who share experiences of hardship and violence.
She adds the Ministry is exploring ways to provide vendors with information packages on healthy eating and violence prevention.
The Minister proposes quarterly health screenings at markets, including breast and cervical cancer checks, to support vendors who work long hours.
She encourages them to embrace digital skills, diversify income streams, and continue leading within associations, where women now hold more than half of executive positions.
Kiran stresses that women market vendors are essential partners in Fiji’s development.
She says stronger partnerships with municipal councils will help ensure markets remain safe, inclusive and responsive to vendors’ needs.
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