Reuters
[Source: Reuters]
The Netflix (NFLX.O) romantic comedy “XO, Kitty” is returning for a second season, becoming the No. 1 streaming service’s first television series to be spun-off from an original Netflix film, the “To All the Boys I’ve Loved Before” movie trilogy.
Netflix’s “Bridgerton” Regency period drama series has also spawned a spin-off, the “Queen Charlotte” prequel which became one of the platform’s most popular series after its debut in May.
The “To All the Boys” and “Bridgerton” franchises reflect Netflix’s objective to expand brands to create content across film, television, games and consumer products, with greater diversity in casting.
As Netflix’s growth has slowed, the service has begun developing franchises for more revenue from original programs.
The 2016 science fiction series “Stranger Things” was its first successful entertainment franchise, with related merchandise and plans for a spin-off series and a stage play.
Netflix also has live immersive experiences, including “The Queen’s Ball: A Bridgerton Experience.” The pop-up exhibition in different cities allows fans to experience the Regency London portrayed in the series.
The “XO, Kitty” brand has a partnership with Sanrio, a Japanese entertainment company, and American fashion retailer Forever 21 for a clothing line.
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