Ritika Pratap 
[Source: Tourism Fiji]
Tourism Fiji New Zealand has recently carried out an innovative campaign with MetService to align with school holidays and inspire those facing winter to book a trip to the warmer Fijian Islands.
The campaign included an integrated ad blocking approach, including desktop billboards and mREC app placements, where consumers were served notable brand images and a live feed of Fiji’s temperature.
Tourism Fiji says impressions served to date sit at 1.4 million, recording 2,104 clicks.
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The ads are performing above average in terms of engagement rates, with a strong response coming from rural areas of New Zealand.
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