FBC and Digicel commit to third year of partnership
February 5, 2016 5:28 am
Fiji Broadcasting Corporation and telecommunications company Digicel today committed to another year of partnership of FBC’s News and Sports radio bulletins.
The sponsorship going into its third year reinforces the synergies of FBC’s country wide coverage keeping Fijians connected with Digicel’s bigger better network.
FBC CEO Riyaz Saiyed – Khaiyum says the commitment by Digicel is testament to the credibility of FBC’s news service.
A sentiment Digicel CEO Darren McLean shares.
“News is doing some fantastic things, we’re always trying to improve and FBC news in the past few years has really become a house-hold name cause of the way we’ve decided to not only brand FBC News but in terms of how we’re doing our work and breaking stories and delivering information to all Fijians.”
“We see good value in this, this works for us, we consider FBC, the quality of FBC News and Sports as high level, your facilities are very modern and really world class so and from a viewership point of view, you’ve got a very strong fit and alignment to some of our target markets so thanks for the opportunity.”
FBC is expected to make an announcement in the coming months that will take our news and sports broadcast to another level – so stay tuned.