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Coconut Company Fiji to take Fijian made brand globally

July 23, 2015 6:58 pm

One of the country’s virgin coconut oil producers hopes to make use of the estimated 75 million unused coconuts that fall to the ground every year.

Coconut Company Fiji Limited began its operation in March this year and Co-founder Sharon Smith-Johns says they’re producing one of the world’s purest virgin coconut oil.

“We’ve probably gone through about 5-6 tons of oil has come in that we’ve taken from the islands and they’re regular supplies it’s very important that we ensure the oil producers that we’re paying them on time that we have a contract. You can’t stop and start you can’t say we’ll take it one month and not the next.”

Smith-Johns adds they’re also developing a range of coconut-based products to be launched in the next few months.

The former Permanent Secretary for Information says they’re hoping to take the Fijian Made brand to the world.

She adds that about $250,000 was invested to start off the business.

The current export markets are Australia and New Zealand and there are plans to export to the rest of Asia-Pacific, Europe and the Middle East. The Chinese market is another potential for the company.

Other coconut related products will be launched in the next 3 months with the main launch of the company to be held in October