Rakesh Ram

HFC Bank, a 100 percent owned and operated Fijian Bank continues to make inroads in the financial market.

Chief executive, Rakesh Ram says the Bank continues to take an innovative approach when it comes to the development of its financial products.

Initially, HFC dealt in home loans and SMEs, five years down the track and the bank’s portfolio has expanded to cater for a selective clientele.

“We have also diversified our business, not only in terms of lending which was the core operation for Home Finance, now we’re into foreign exchange, international trade, insurance, etcetera etcetera, which diversifies our revenue base and reduces our pressure on capital and liquidity because we need to very well manage our capital liquidity to maximize our return for the bank.”

Ram says the Bank continues to think outside of the box and given its unique size and placement in the market, it’s able to do so.

He adds that in the long term, HFC aims to be one of the most respected and quality banks in Fiji.