Vodafone launches new brand and slogan
November 17, 2017 3:39 am
Vodafone Fiji today launched their new brand with a new slogan, Future is Exciting, Ready?
Chief Marketing Officer, Rajnesh Prasad, says it’s time for them to change the slogan “Power to You” as technology is evolving at a fast pace.
Prasad says the changing of the brand and slogan has been done to remain relevant to the market locally and globally.
He says the change was not easy but it had to be done so that they are on par with the latest technology and network.
“The success of Vodafone is rated to the dynamic nature of our business, we have evolved over the years with technology with marketing and also our brand has evolved over many years to ensure that our brand is relevant to the market.”
Prasad adds that Vodafone has seen the rapid transformation in technology and customer needs, therefore they’re now gearing towards what the future will entail.
The official brand and new slogan will be displayed at various Vodafone outlets from tomorrow.