Designer Berluti reveals opening ceremony tuxedo for French athletes

April 18, 2024 10:21 am

[Source: Reuters]

LVMH-owned menswear brand Berluti unveiled navy wool suits with coloured silk lapels for France’s Olympic athletes’ opening ceremony outfits.

LVMH (LVMH.PA), opens new tab, a sponsor of the Paris 2024 games, said the “tuxedo-inspired outfit” reflected Berluti’s identity, using “noble materials and patina effects” for an elegant, French look.

The jacket lapels have a red and blue motif inspired by the French flag and the brand’s signature colour-infused patina leather shoes. The women’s jackets have cut-away sleeves.

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Berluti was founded in Paris in 1895 by a young Italian shoemaker. The French athletes will also wear Berluti trainers or leather loafers.