Imported beer has been a competition for Paradise Beverages and to meet the demand the company today launched a new product.

The new product is called Fiji Bitter Extra.

Company’s new product development specialist Vika Yabaki says the new beer is available in 750 ml bottles and has a new red packaging.

Yabaki says the alcohol concentration in the beer is six percent and this has been done to meet the requests made by their customers.

“We have got a lot of feedback that we should create a beer with a higher percentage of alcohol. So we have created beers like Vonu low carb, which is ultra-low-carb, we have the Fiji Gold Moli which was also launched this year. What we are also trying to do is trying to launch a new product which is also similar to other markets around the world.”

Fiji Bitter Extra will be available in markets from today.

The company plans to launch new products this year as well.