Entertainment

$50bn wiped off Netflix’s value as subscribers quit

April 22, 2022 1:00 pm

One of Netflix most popular series, Bridgerton, launched its second series last month. [Source: BBC News]

Shares in Netflix have slumped by 35% after it revealed a sharp drop in subscribers and warned millions more are set to quit the streaming service.

It wiped more than $50bn off the firm’s market value as experts warned it faced a struggle to get back on track.

Netflix faces intense competition from streaming rivals, but was also hit after it raised prices and left Russia.

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Yet some cast doubt on its plans to boost growth, which include bringing in a free ad-supported service.

It also plans to crack down on password sharing, estimating that more than 100 million non-paying households watch the service this way.

In a sign of the unease, one of America’s best-known investors, William Ackman, ditched his $1.1bn investment in Netflix on Wednesday, taking a loss of more than $400m.