The Fiji Hotel and Tourism Association is thrilled with the resumption of direct flights from Fiji to Narita, Japan by Fiji Airways.

The FHTA says this used to be a vital market for Fiji before and with the right marketing approach can have many benefits for our tourism industry.

FHTA agrees that this is an essential step in re-establishing Fiji’s linkages to Asia.

It says the opening of routes to Japan and recently to Hong Kong is a clear indication of Fiji Airways’ commitment to re-connecting Fiji to the other parts of the world.

It further adds this is a welcome development for tourism operators eager to welcome visitors from this region.

FHTA says they are working closely with industry partners to keep Fiji a competitive destination, as well as strengthening the industry’s efforts to access the new and emerging markets.