[Photo Credit: Reuters]

Amazon (AMZN.O), opens new tab has a secret plan to ensure shoppers never need to leave its site: own the world’s product information.

Called World Product Graph, the initiative seeks to hoover up data on virtually every item for sale on Earth, whether Amazon stocks it or ​not, according to an internal document reviewed by Reuters, and to people familiar with the matter.

In so doing, Amazon could truly become the everything store, offering deep data on a vast array of goods and cutting in to Google’s (GOOGL.O), opens new tab dominance ‌in online search, while also fending off rival Walmart’s (WMT.O), opens new tab growing e-commerce business.

It also serves to address the continued rise of AI agents, software that can complete shopping tasks autonomously for users. According to the document, Amazon’s own AI-driven search agent was providing inaccurate information.

And if fully implemented, World Product Graph could draw shoppers away from rival e-commerce sites that have far less data.

Reuters could not determine if or when this plan may be implemented, though the document, written like a press release, has an aspirational future release date of October 1, 2027.

Already, many consumers begin ⁠researching products on Amazon. But according to a 2025 Morgan Stanley research report, the 16% of online shoppers who do so on Amazon is dwarfed by Google’s 57%. However, when customers know exactly what product they plan to buy, Amazon has the advantage, with 41% of searches starting ​there, compared with 23% for Google and 18% for Walmart.

World Product Graph “depends on discovering how brands organize their products on their own websites,” the document says. That will entail some brands and retailers contributing product data continuously to Amazon, but also Amazon independently crawling other retailers’ websites.

Reuters could ​not determine how Amazon planned to crawl the sites or whether it would need to seek permission in all cases.

Amazon has already signed up Coca-Cola (KO.N), opens new tab and Bayer (BAYGn.DE), opens new tab, among others, to contribute product data, the document says. And the company held a “CEO-level P&G/Amazon summit” for a trial with Procter & Gamble (PG.N), opens new tab. The companies didn’t respond to requests for comment.

Amazon is shuffling staff internally to get the project off the ground, according to one of the people, though Reuters could not determine if the October 1 date is a realistic deadline for making the plan public.