Fiji continues to strengthen its position as the Pacific’s tourism hub, accounting for around 71 percent of the region’s $9 billion tourism earnings last year, according to the Pacific Tourism Organization.

More than 500 regional tourism leaders, government representatives, development partners, and industry stakeholders will gather in Fiji next year for the back-to-back Fiji Tourism Exchange and South Pacific Tourism Exchange.

Fiji’s tourism industry has marked a historic shift in leadership, with Josephine Moffat elected as the first female President of the Fiji Hotel and Tourism Association.

Fiji’s tourism image is being questioned, with concerns that the experience visitors receive upon arrival does not always reflect the country’s world-famous reputation for warmth and hospitality.

Tourism Fiji is shifting its focus towards attracting high-value visitors as the global tourism sector faces increasing uncertainty and changing travel patterns.

Concerns have been raised over Tourism Fiji’s engagement with operators in remote areas such as Labasa and the Rakiraki–Tavua corridor. Questions have been raised about access to industry support and major events.

Tourism Fiji has appointed lawyer Deepesh Singh as its new Board Secretary and Corporate Services/Governance Specialist.

The Ministry of Health says some hotels tidy up their premises before scheduled inspections, making it difficult for inspectors to assess actual sanitary conditions.

Resorts along the Pacific Harbour stretch are working on a partnership plan to help them collectively market their businesses.

Parliament has heard renewed calls for clearer evidence that tourism growth is reaching rural, maritime and iTaukei communities.

The recently passed Tourism Bill 2026 will establish clearer accountability across government and provide greater certainty for investors, according to Assistant Minister in the Office of the Prime Minister Sakiusa Tubuna and Minister for Foreign Affairs and External Trade Sakiasi Ditoka.

The Pilot Tourism Micro and Small Enterprises (MSE) Fund has almost fully used up its allocated budget.