Facebook, which owns Instagram, says it is "deeply upset" by the death of Molly Russell [Source: BBC]
Facebook has said it is “deeply sorry” after it emerged a teenager who took her own life had viewed disturbing content about suicide on social media.
Molly Russell, 14, died in 2017. Her father Ian says he believes Instagram “helped kill my daughter”.
Facebook, which owns Instagram, said graphic content which sensationalises self-harm and suicide “has no place on our platform”.
Advertisers have also raised concerns over ads being next to such posts.
According to a BBC investigation, adverts for some UK high street brands are appearing alongside graphic content about self-harm, depression and suicide on the social media app.
Instagram says adverts are not targeted to appear next to certain videos or content.
Mr Russell earlier told the BBC how after his daughter died, the family began to look at the Instagram accounts she had been following from people who were depressed, self-harming or suicidal.