Former All Black Sonny Bill Williams has teamed up with old teammates to raise funds for families impacted by the measles outbreak in Samoa, with the crowdfunding page raising over $50,000 in its first day.

Williams took to social media to promote the Givealittle page to assist families who have suffered losses in the epidemic.

To get the ball rolling, Williams was joined by former All Blacks teammates Jerome Kaino and Ardie Savea along with close friend and former Wallaby Quade Cooper in a donation of $30,000.

Since posting about the page, a further $28,300 has been donated [at the time of writing] from over 300 donors.

The latest number for the death toll from the outbreak sits at 65, with the majority being children aged four or under