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Use media to educate public on violence

September 16, 2015 7:25 pm

The Media Industry Development Authority is advising members of the media fraternity to uphold the Media Code of ethics at all times.

This comes after MIDA received an official complaint that alleges radio personalities of Communications Fiji Limited’s Radio Navtarang making insensitive remarks about the alleged theft of the remains of murder victim, Simran Singh of Rakiraki.

MIDA Chairman Ashwin Raj says friendly radio segments do not give them the license to drop all aspects of decorum and respectability and descend into exchange that diminishes the reputation, privacy, dignity, rights and freedom of others.

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He adds the Fijian media needs to exercise greater sensitivity when reporting on violence and must constructively use the media as an extremely powerful platform to educate the public.

This is in terms of structural violence, engage the community into discussions about how to address violence rather than normalizing it by making violence a subject of ridicule.

Meanwhile, CFL’s Managing director William Parkinson says they are yet to receive any correspondence on the matter from MIDA.

Parkinson says they have a recording of the alleged comments and at no time did any of their personalities say anything.

He however has express disgust at the incident and expressed their sympathies to the family.

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