Traders who sell advertising services have been warned to refrain from using inaccurate or inflated information to mislead consumers.

The Fijian Competition and Consumer Commission have warned that traders found engaging in these practices will be charged for breaching the FCCC Act 2010 and fined up to $250,000 and/or face 10 years imprisonment.

Acting Chief Executive Senikavika Jiuta says it is unfortunate that some unscrupulous traders are taking advantage of the lack of expertise in the marketing industry to sell their services at an inflated price to businesses and organisations.

Jiuta has stressed that the commission monitors all forms of consumer activities around Fiji including traders who use technology to sell goods and services.