Small and medium tourism operators will be given a leg up to enhance their online presence to attract more businesses from international markets.
This is being made possible through the Pacific Trade Invest Australia who is going to fund the setting up of their business website.
Project Officer, Onorina Fugawai says tourism is changing and more travellers are now resorting to online platforms to plan and book their gateways.
Fugawai says it’s important for tourism operators to secure an online presence.
“We will fund it for them. All they have to do is pay for their monthly hosting fees. We will show them how to put the right pictures and the content. So they are able to market themselves to become visible online and be able to attract tourist into Fiji and help the tourism industry in Fiji.”
Yesterday, 21 tourism operators undertook a training on Digital Tourism, to learn how best they can market on a global scale.
Through the enhancement skills obtained from the digital tourism platform, pacific island countries were able to earn around $15m Fijian dollars last year.
