The Land Transport Authority has launched its six new Road Safety Posters for the Kids Safe Awareness Campaign targeting children from the ages of 4 years to 13-years.

This as nine children lost their lives in road accidents last year while a six-year-old passed away earlier this year.

LTA confirms out of these nine fatalities, three were passengers while six were pedestrians.

The youngest victim last year was a two-year-old child.

LTA says the Kids Safe Awareness Campaign urges parents, guardians, and family members to play an active role in raising awareness about the importance of road safety to help reduce road trauma.

LTA says the initiative is aligned to the Fiji Decade of Action for Road Safety 2011-2020 National Action Plan on Road Safety Education to reduce the number of road crashes and fatalities.

Team Leader Road Safety Education Watilala Fonu says the focus for Kids Safe Campaign this month is the understanding of basic road safety measures such as safe crossing places, traffic signals, behaviour in a vehicle and on the road, visibility on the road and proper use of seatbelts and helmets.