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More efforts needed to market Fiji in China

November 11, 2014 12:04 am

Fiji stands a good chance to attract more tourists from the Peoples Republic of China.

Faced with competitive markets from the Maldives and other smaller countries, Fiji is hopeful that with better marketing, more Chinese will opt to visit the country.

However, the language is a barrier between the two countries and the Consulate Generals Office in Shanghai is trying to get Chinese or mandarin speaking experts to market Fiji in China.

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Consular general to Shanghai Neumi Leweni says language is always a barrier and having these experts will help Fiji promote its tourism.

“We’ve been in contact with someone whos had experience here in Shanghai who has worked in the tourism industry, speaks fluent mandarin and that’s an area that will help a lot. Because if you have someone who knows how to speak mandarin or is Chinese that will help a lot especially in advertising because they know the culture, the language, their needs.”

Leweni adds these are some of the areas Fiji needs to work on to be able to market Fiji really well in China.

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