An academic and broadcast veteran Professor Debora Wenger says quality journalism in a digital world is about serving your audience.

In a public lecture last night at the University of the South Pacific, Professor Wenger spoke about the changing landscape globally and the mistrust in news.

“We are at a time in our history where certainly it’s not unusual to hear people when they are confronted with information from Journalists they don’t believe is in their best interests, they call it Fake News right, it’ doesn’t support my beliefs or it is in opposition to my agenda, therefore it’s not accurate. But some of that diminishment of trust has been at play for many years.”

According to Reuters Digital News reports, the trust in news has dropped from 44 to 42 percent.

Professor Wenger says that while media organizations continue to transform and respond to the digital world, there are a number of elements newsrooms can strengthen.

The Professor highlighting the importance of diversity across media organizations, transparency in the content and the appropriate context in which stories should be told.