Fiji sugar is now being sold in South Korea and already is a hot commodity says the Chairman of Paradise Bio Sugar Lee Hon Gyu.

PBS is exporting Fiji’s raw sugar to South Korea under a special arrangement with the Fiji Sugar Corporation.

The company hopes to finalise in the near future a permanent arrangement for bulk sugar export.

Le says while they’re still undertaking marketing and securing further deals with retailers, major food processing and cosmetic companies, the consumer base and sales are growing exponentially every month.

PBS is targeting markets in Korea and China.

Lee briefed Fiji’s Ambassador to the Republic of Korea Filimone Kau during a tour of PBS Korea’s sugar packing factory in Busan.

He adds that Fiji sugar is special in that it is well suited for South Korean food processing, particularly in fermentation and other uses.

There is also growing interest in its use for cosmetics.

Ambassador Kau says this is a great opportunity for Fiji to expand its sugar export into the Asian region and find a permanent niche in South Korea.