FBC modernizes its radio station logos
August 21, 2015 4:48 am
The Fiji Broadcasting Corporation has launched new logos for its six radio stations.
FBC Chief Executive Riyaz Sayed-Khaiyum says this has been done in response to a huge public demand for merchandise.
‘’We have a lot of success in our branding, especially in the major centres, cities and towns and in the Suva- Nausori corridor. That is the reason why we have reacted to the response from the public and have been doing a lot of branding exercise’’.
Sayed-Khaiyum says wants the merchandise to be as dynamic as the stations.
A sticker drive and t-shirts will be sold to the public in coming weeks.
FBC Manager Programs Shammi Lochan says the new logos, which give a “fresh look” have come at a right time.
Lochan says the new revamped logos will enhance the service delivery of the six radio stations.