The Consumer Council of Fiji will keep an eye on traders to ensure consumers don’t get fooled during this year’s back to school shopping.

CEO Premila Kumar says they have been conducting price surveys of books, bags and uniforms, to have a fair idea of what is happening in the market place and compare the prices to previous years.

Kumar is urging parents to make informed choices when it comes to back to school shopping.

She adds that they have not received any complaints yet.

Meanwhile, the 2018 academic year starts on January 16th.