The Business Process Outsourcing (BPO) Council of Fiji has today launched the new Outsource Fiji brand.

The Business Process Outsourcing (BPO) Council of Fiji has launched the new Outsource Fiji brand.

Acting Prime Minister Aiyaz Sayed-Khaiyum, while speaking at the launch highlighted that the branding will promote BPO services offered and will also market Fiji.

BPO Council President, Carol Watkins says with tax incentives and duty exemptions announced by the government last year, Fiji is now being seen as an ideal destination for BPO operations.

Despite the impact of COVID-19, Watkins confirms that four new investors were welcomed into the BPO space in 2021 while existing operators experienced growth.

“One of our BPO’s increased its headcount by over 200 over the period of 5 months and there are other BPO’s that have experienced similar growth. With our new branding and campaigns, we expect to see our existing BPO’s continue to experience exponential growth as well as more BPO’s opening up in Fiji this year.”

60 percent of BPO businesses in Fiji are Australian companies.

Watkins says the BPO market in Australia is valued at $US38 billion and if Fiji can capture at least five percent over the next 10 years, it would rake in $4.2 billion, which is about 39 percent of Fiji’s GDP.

Acting Prime Minister Aiyaz Sayed-Khaiyum says outsourcing services can be a driver of economic activity, with the potential for 100,000 new jobs over the next decade with the right policies, development, and incentives.