Love Island's eBay styling could change second hand buying habits

May 24, 2022 4:48 pm

[Source: BBC]

Love Island’s decision to dress contestants in second hand clothes from eBay could spark a change in viewers’ shopping habits, fashion experts say.

The show had attracted criticism from sustainability advocates for promoting fast fashion with previous sponsors like Missguided and I Saw It First.

But a new partnership with eBay UK could change the way its viewers shop, said fashion consultant Natalie Binns.

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The show’s bosses said it was striving to be “a more eco-friendly production.”

Ms Binns, a fashion buying and sustainability consultant, said promoting second hand clothing on the popular TV show would make viewers think and shop differently.