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VW plans brand-name change to ‘Voltswagen’ in US

March 30, 2021 10:06 am
[Source: The Associated Press]

Volkswagen plans to change its brand name in the United States to “Voltswagen” as its shifts its production increasingly toward electric vehicles and tries to distance itself from an emissions cheating scandal.

A person briefed on the plan said a formal announcement is planned for Tuesday. The person didn’t want to be identified because the plans had not been made public.

The company had briefly posted a press release on its website early Monday announcing the brand name change. The press release was noticed by a reporter from USA Today before it was removed. The release was dated April 29.

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The premature release comes as VW is taking reservations for the new ID.4 small electric SUV in the U.S. It’s the company’s only new electric model sold in the United States, though there are plans for more, including a nostalgic reprise of the company’s Microbus.

The person who was briefed on the plan said the name Volkswagen Group of America, which also includes the Audi, Bentley, Bugatti and Lamborghini brands, won’t change. Rather, only the ‘k’ in the Volkswagen brand itself will be changed to a ‘t.’

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