Tourism Fiji has announced the appointment of Emma Campbell to the position of Director of Marketing.

The position is responsible for leading Fiji’s marketing strategy and bringing the destination’s brand, ‘Where Happiness Finds You’ to life.

Campbell was chosen following a competitive recruitment process and brings more than 17 years of marketing experience to the role in countries such as Australia and Scotland, amongst others.

Tourism Fiji chief executive, Matthew Stoeckel say Campbell will play an incredibly crucial role in Tourism Fiji’s brand revitalisation.

“We’re absolutely thrilled to welcome Emma to our growing team. She is passionate about positive leadership, building teams and developing brands to achieve strong commercial outcomes and growth. This skill set is exactly what we need to drive Tourism Fiji forward to achieve our ambitious goals and I know Emma will add value from day one to Fiji’s Tourism Industry.”

Campbell is scheduled to start in her new role on Tuesday