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Rihanna's Fenty fashion label to close down

February 11, 2021 11:34 am
[Source: BBC]

Luxury goods group LVMH and singer Rihanna have agreed to shut down her Fenty fashion label.

This is after less than two years in production.

However, the Savage X Fenty lingerie line will continue, as will cosmetics lines Fenty Beauty and Fenty Skin.

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LVMH said that Fenty’s ready-to-wear clothes would be “put on hold” pending better conditions.

Fashion analysts say although Rihanna has a huge fanbase, the Fenty label’s prices were too steep for most of them.

But LVMH and Rihanna pledged to concentrate on the long-term development of the “Fenty ecosystem”.

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