The leading beverage company, Paradise Beverages has launched a new lemon infused beer- Fiji Gold Moli.

General Manager, Mike Spencer says they recognize that Fijian taste in alcohol so plans are in place to launch new products into the market every year.

Spencer says consumers are looking for different beer styles to those that are traditionally produced.

“We know that consumers these days are looking for variety. Fiji Gold was invested in 1995 and since that time now you can see the world has moved on and Fiji has moved on. People looking for different beers. So one of the biggest trends at the moment worldwide is lemon flavored beers so we thought why not use our Fiji Gold product and add some lemon flavored into that.”

Spencer says they launched the product a week ago in the market and there is a high demand for the new product.

He adds they worked hard to perfect the brew.

Meanwhile, Spencer says Fiji Gold remains the biggest selling beer in the country.