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MH Superfresh fined $20,000 for misleading pricing

October 4, 2019 8:10 am

MH Super Fresh has been fined $20,000 by the Suva Magistrate’s Court on one count of false and misleading representation.

This concludes action taken by the Fiji Competition and Consumer Commission which brought the charge against the supermarket after FCCC officers conducted a surprise inspection following a complaint.

Chief executive Joel Abraham says they had received an email where the consumer complained about the difference in prices displayed versus what was being charged at the checkout.

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Abraham says they held a caution interview with MH Super Fresh’s appointed representatives, who admitted to the allegation.”

During the inspection, it was discovered that a bottle of Fabuloso was displayed and offered for sale at $5.95 but at the point of sale, the item cost displayed $6.45.

False and misleading representation such as exhibited in this matter is a direct breach of the FCCC Act 2010 and if proven, FCCC will take the necessary steps to ensure the rights of Fijian consumers have been protected.

 

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