Business

Godzilla Vs. Kong reports monster box office sales

April 6, 2021 11:47 am

Godzilla Vs. Kong will fight it out in UK cinemas from next month. [Source: BBC]

Hollywood film Godzilla Vs. Kong has set a new global record for pandemic-era filmgoing,

Takings have been more than $385m (£205m) since opening two weeks ago.

The strong showing came despite continued limits on attendance in many places, bringing hope to an industry that has been battered by the virus.

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The $48.5m the film brought in during its first five days in the US outpaced the weekend debut of the Godzilla franchise’s previous film.

Overall, the film has made more than $236m outside the US, although it has yet to open in some key markets, such as Japan, Brazil and many parts of western Europe. More than half the sales were in China.

Cinema-operators also cheered the performance at the box office, despite the film being available for streaming on the HBO Max service.

IMAX reported that more than 1,000 showings sold out at its cinemas, with chief executive Rich Gelfond calling the movie a “symbol of the enduring strength of the theatrical experience for blockbuster filmmaking”.