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Fijians alcohol preferences are evolving

February 21, 2019 12:21 pm

Fijians alcohol preferences are evolving and they’re always looking to try something new.

Launching Paradise Beverages new Fiji Gold Moli beer in Suva last night – General Manager Mike Spencer revealed that it’s important to keep up with the worldwide trend of alcohol.


Mike Spencer

Spencer says that lemon flavoured beers are trending in the international market and they want to add this to Fiji Gold – their biggest selling beer.

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“Consumers are looking for something different. Consumers are traveling the world now. They’re on the internet – it’s not just beer they’re looking for. They’re looking for all sorts of new products and we know if we don’t bring out new products then people will try imported products.”

He says the new product took a year and 26 trial brews to perfect.

The product is expected to cost 15cents more than the actual can of Fiji Gold.

“All our beers in Fiji are not really high strength. It’s sort of moderate strength and they’re all four point six percent. Fiji bitter, Fiji Gold and even Fiji Gold Moli. But price depends on what the customers want to sell it for but it’s in a ballpark of fifteen cents a can.”

Paradise Beverages says Fiji Gold Moli will start as a local product and if it does well – then it will be added to their list of export profile.

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