Fiji Airways has appointed Australian based Campaignlab to develop and implement Public Relations.

They are also to integrate campaigns across Australia and New Zealand.

CampaignLab’s role will include working across the airline’s consumer and corporate PR initiatives as well as delivering creative campaigns to promote Fiji as a destination and Fiji Airways as the preferred carrier.

Executive general manager of corporate affairs, Shaenaz Voss says CampaignLab’s ambitious ideas reflected the new heights the airline wants to reach.

Voss adds CampaignLab’s proposal and pitch demonstrated its team was not only insightful but also innovative.

“We therefore undertook a rigorous procurement process to find a partner that could match our own ambitions. We’re confident that we’ve selected an agency that will deliver results and help us elevate our reputation of quality and luxury.”

CampaignLab’s appointment comes not long after Fiji Airways revealed slower profit growth for 2018 and warned of a “challenging” year ahead.