Digicel Fiji CEO, Farid Mohammed [Photo: Supplied]

Digicel today launched its customer loyalty program called – Digicel Rewards.

Digicel Rewards is a loyalty program that allows customers to redeem data bundles, mobile phones and accessories whereby customers will be able to upgrade to better devices or add to their existing user experience.

The loyalty program also extends to Sky Pacific and Unwired customers who can earn points.

In the future, Digicel plans to extend the Rewards program to third party businesses to allow customers to redeem points on their purchases.

Digicel Fiji chief executive, Farid Mohammed, says for the last 13 years, Digicel has provided the best products and services to customers across the country.

Mohammed says as customers’ expectations continue to evolve, they are focused on delivering benefits that are important to them.