Another supermarket is under-surveillance for a notice posted within its premises that read “If you find the price difference between the shelf and the system pricing – the system takes precedent.”

The Fijian Competition and Consumer Commission are investigating this case.

This new case was highlighted by the FCCC after MH Super Fresh was fined $20, 000 for misrepresentation of prices on the shelf compared to the system pricing.

FCCC Chief Executive Joel Abraham says through their continuous monitoring work and through public assistance, they’re cracking down on supermarkets that are displaying misleading information.

“We are currently looking at one other supermarket that has actually got a notice to say that if you find the difference between the shelf and the system price, the system price is correct. There is a strong message in this particular case that goes out to everybody else in the market to say that you can’t just get away with simple things – although it might just be one product.”

While not divulging much information on the ongoing investigation, Abraham says several supermarkets are being monitored.

“At this point in time, because investigations are ongoing, it wouldn’t be prudent to comment on who they are or to presume that they are guilty. Everybody is innocent until proven otherwise and of course, we will let the process of natural justice roll out.”

MH Super Fresh was fined $20,000 by the Suva Magistrate’s Court for misleading representation. This after FCCC officers conducted a surprise inspection following a consumer complaint.