Apple boss Tim Cook hosted the pre-recorded video at the tech giant's Cupertino headquarters. [Source: BBC]
Apple has shown off its latest product line-up in its first big event of 2021.
The firm is increasing the number of products which will contain its own in-house developed M1 chip, as the sector struggles with a global semiconductor shortage.
It finally unveiled its much-anticipated tracker tile, the AirTag, which will launch at the end of April.
And it announced its first significant update to the iconic iMac desktop computer in recent years.
It also showcased a new iPad Pro, complete with M1 chip and 5G connectivity.
What was not discussed, but was later shared by Apple, was the roll-out of the latest version of its operating system, iOS 14.5, which will include a controversial update limiting what app owners can see about user activity outside of their own apps without permission.
It’s a popular business model for “free” internet services, including Facebook, which use the data they gather on their members’ online habits to target advertising.
